“The Box”
“Pack and Go”
The Box = Beng
Pack & Go = Ga
BENGAWAN !
Warmth = Wan
equals
BENGAWAN !
yeap, i am full of shit
part of my assignment.
introducing bengawan solo to Taiwan.
my part – creative strategy.
wrote abt packaging, box 1, box 2, box 3 sounds boring..
decided to name them instead !
together it is Bengawan.
helps consumer to remember the brand.
hope, iām not too full of shit ! š
nitey nite.
– G