yeap, i wrote the above ‘???? duh.’ on my quiz paper.

what kind of qn is this?
which one of the following is NOT interactive mktg?
(A) online gaming
(B) book theatre tixs online
(C) adult sites
(D) online football game

for the record- i think its (B)

wiki – interactive mktg refers to the evolving trend in marketingwhereby marketing has moved from a transaction-based effort to a conversation. The definition of interactive marketing comes from John Deighton at Harvard, who says interactive marketing is the ability to address the customer, remember what the customer says and address the customer again in a way that illustrates that we remember what the customer has told us (Deighton 1996).
u may goggle it.

i may be wrong but personally i felt online gaming is consider interactive mktg. i hv no idea abt adult sites. *tsk tsk*
tot abt it, booking tix online is simply choosing of seats, booked, payment, collect.. meaning to say adult sites is consider interactive?!

what a qn!

updates:
got back my quiz paper today. took a photo of this:

btw i scored 26 / 35 (20%)
happy to pass, hehee 🙂

– G